SC Women in Tech — #SheStands
Digital communication that moves women forward
/ Overview
SC Women in Tech supports female entrepreneurs through mentorship and seed grants. We created the digital communication that encouraged women across Pakistan to apply — and built the microsite that carried them from story to signup. The #SheStands platform told real stories of participants, converted attention into applications, and turned a CSR programme into a visible brand moment.
See it live/ Project Details
Client: Standard Chartered — SC Women in Tech
Industry: Banking / CSR Programme
Scope: Program microsite, digital communication & social storytelling
Year: 2023
Link: scwomenintech.com.pk
/ The challenge
SC Women in Tech supports female entrepreneurs through mentorship and seed grants. The #SheStands platform told real stories of participants, converted attention into applications, and turned a CSR programme into a visible brand moment.
/ What stood in the way
Invisible programme, big mission
A life-changing initiative with low awareness outside banking circles.
From inspiration to application
Stories had to do more than move people — they had to convert.
Credibility with a tough audience
Female founders spot inauthentic brand-speak instantly.
/ The solution
One connected system — insight, creative, media and measurement. 3x Increase in programme entries · 1 Dedicated microsite · 1,000s Of applications driven by content
/ What we delivered
#SheStands storytelling system
Real participant voices leading the narrative across social.
Purpose-built microsite
A friction-free path from story to mentorship application.
Seed-grant hook
Successful graduates positioned as proof, not promise.
